All right, so this is what I like to call the productivity matrix, where you've got essentially two axes.
好了，这就是我所说的“生产力矩阵”，它主要有两个维度。
You've got vision, and you have action.
一个是愿景，另一个是行动。
Like, vision is kinda like your ambition.
愿景，就有点像你的抱负。
Like, how much do you know about what you actually want in terms of, like, goal setting and, like, having big dreams and all that kind of stuff?
也就是说，你对自己真正想要什么有多清楚？比如设立目标、怀揣远大梦想这些。
And then action is unsurprisingly, how much are you actually doing the work, right?
而行动，顾名思义，就是看你实际付出了多少努力，对吧？
So if you have someone who is low on vision and low on action, I call those the drifters.
如果一个人既缺乏远大愿景，又缺少实际行动，我称他们为“随波逐流者”。
Not the grifters, the drifters.
注意是随波逐流，不是招摇撞骗。
They're just drifting through life.
他们的人生就是随波逐流。
They don't really have much of a goal or much ambition.
他们既没什么目标，也没什么远大志向。
They're also not taking much action.
同样，他们也没什么实际行动。
They're just sort of drifting, drifting in the water.
他们就这样漂着，如同在水中浮沉。
That is obviously not where anyone really wants to be.
显然，没有人真的想成为这样的人。
Next up, you have the people who are high on vision, so they're quite ambitious, they have, they have goals, but they're not taking action, and I call those the dreamers.
接下来是第二类人，他们愿景远大，抱负不凡，也有目标，但就是不采取行动。我称他们为“梦想家”。
They spend a lot of time dreaming and not a lot of time doing.
他们把大量时间花在空想上，却很少付诸实践。
Then you have a cohort of people that's very good on taking action.
然后是第三类人，他们行动力超强。
They're good at grinding, but they don't really have much ambition.
他们很擅长埋头苦干，但没什么远大抱负。
They don't really have a sense of where they wanna go.
他们对自己想去向何方，并没有清晰的认知。
I call those the hamsters because they are on the hamster wheel of the grind, but without really going anywhere.
我称他们为“仓鼠”，因为他们就像在滚轮里不停奔跑的仓鼠，看似努力，却始终在原地踏步。
And then the place where we all wanna get to, of course, is the people over here who are the masters.
当然，我们都想成为的，是这个象限的人——“大师”。
They are the masters of productivity and getting things done.
他们是高效和执行力的大师。
They do have a compelling vision that they're working towards.
他们有明确且激动人心的愿景，并为之不懈努力。
They've got ambition, and they are also crucially taking action to get there.
他们胸怀抱负，而且最关键的是，会采取切实的行动去实现目标。
Now, this is a video that I would like to target at the dreamers.
那么，这个视频就是专门为“梦想家们”准备的。
Those of you out there who you feel like you are ambitious, you have dreams, you have goals, but you might feel like you are lazy or undisciplined, like you're not actually taking the action to turn your dream into a reality.
也就是那些感觉自己有抱负、有梦想、有目标，但又觉得自己懒惰、不够自律，没能真正采取行动将梦想变为现实的人。
This is my hot take, my honest advice for someone who is in that situation.
对于身处这种情况的人，以下是我的个人看法和肺腑之言。
So there is a three-step process that I would follow if I were in that situation where I am ambitious but lazy, i.e., I've got goals, but I'm not really taking action.
如果我发现自己陷入了“虽然有抱负但又很懒惰”的境地，也就是有目标却不行动，我会遵循一个三步法。
The first one is to clarify what you actually want.
第一步：明确你到底想要什么。
Now, there are a lot of people who seem to have ambition, but it's a very vague and undirected sense of ambition.
很多人看似胸怀大志，但那份志向却非常模糊，没有方向。
It's like, "I wanna be successful, " or even, "I wanna be rich." But they have not actually taken the time to sit down and define what does that actually mean.
比如常说的“我想成功”，或者“我想发财”。但他们从未真正花时间坐下来，仔细思考过这到底意味着什么。
What does it mean to you to be successful?
对你来说，成功意味着什么？
What does it mean for you to be rich?
有钱又意味着什么？
And crucially, why do you want those things?
最关键的是，你为什么想要这些？
Because essentially, what this comes down to is creating a compelling enough goal that pulls you towards it, rather than that you have to feel as if you're pushing yourself up the mountain to get to it.
因为问题的关键在于，你要树立一个足够有吸引力的目标，让它拉着你前进，而不是让你感觉自己像在费力地推着石头上山。
You've got, like, pull motivation, and you've got push motivation.
这就引出了两种动机：“拉力型动机”和“推力型动机”。
Pull motivation is like, "Man, I really, really want that thing, " and so naturally, I feel ...
拉力型动机是发自内心的渴望：“天啊，我真的太想要那个东西了！”于是你自然会感到……
Of course, you know, motivation ebbs and flows, but I feel some sense of drive, some sense of pull towards that thing.
当然，动力时强时弱，但你总能感到一股驱动力，一股力量拉着你向目标靠近。
Push motivation is sort of like, "Ugh, I should want the thing, " or, "I should want to want the thing, " or, "I really want to want the thing, but like, ugh, deep down, I don't really care about the thing, " and so everything feels like a struggle, everything feels like a grind.
而推力型动机则更像是：“唉，我应该想要这个”，或者“我应该强迫自己去渴望它”，甚至是“我多希望自己能渴望它啊，但唉，我打心底里根本就不在乎”。所以做任何事都感觉像在挣扎，像在苦熬。
Now, in terms of goal definition, you've got the what, which is like, what is the thing that you actually want, and can we be specific about it?
那么在定义目标时，首先要明确“是什么”，也就是你到底想要什么，并且我们能把它具体化吗？
Because if you know what you want, it's a lot easier to get there, whereas if you don't know what you want, it's a lot harder to get there.
因为如果你清楚自己想要什么，实现目标就会容易得多；反之，如果你都不知道自己想要什么，那自然就难上加难了。
When you say you wanna be successful, can we put some numbers on it?
当你说“我想成功”时，我们能把它量化成具体数字吗？
Can we put some parameters on it?
能为它设定一些评判标准吗？
What does success mean to you?
成功对你而言到底意味着什么？
Are you talking becoming managing partner at a local law firm?
你是指成为本地一家律所的管理合伙人吗？
Is that your definition of success?
这就是你对成功的定义吗？
Are you talking about having a lifestyle business that makes you a millionaire in profit?
还是说，创办一份“生活方式型”事业，每年净赚上百万？
Is that your definition of success?
你就是这么定义成功的吗？
Like, what is the thing you actually want?
说真的，你到底想要什么？
Because changing the what drastically changes the actions that you're gonna take to get there.
因为一旦目标变了，你为实现它而采取的行动也会天差地别。
And then also, and this is really important and underrated, we really wanna be able to answer the question of why.
此外，还有非常重要却又常被低估的一点，就是我们必须能够回答“为什么”这个问题。
Why do you care, right?
你为什么会在乎，对吧？
What are your reasons for wanting to care about this thing?
你为什么要在意这件事？理由是什么？
Generally, when I speak to people who are in this situation, they actually don't know why they want the thing.
一般来说，当我和处于这种情况的人交谈时，会发现他们其实并不知道自己为什么想要某个东西。
They have this vague sense that they wanna be successful or that they wanna be rich, but they've not sat down to really identify and write down, ideally, why does it matter to you.
他们只有一种模糊的感觉，觉得自己想成功或想暴富，但从未真正坐下来想清楚，最好是写下来：这件事对你到底为什么重要。
The more reasons you have for doing something, the more likely you are to actually do it.
你做一件事的理由越多，就越有可能真的付诸行动。
And again, here, there is a thing that gets in our way, which is the idea of should.
这里，还有一样东西会阻碍我们，那就是“应该”这个念头。
Shoulds very rarely get you to where you wanna go.
“应该”这东西，很少能带你到达想去的地方。
The people who should themselves a lot are often the people that have dreams and goals but never actually take action or rarely take action to get there.
那些总是对自己说“我应该”的人，往往是那些有梦想、有目标，却从不或很少采取行动去实现的人。
Because when you have should motivation ...
因为当你的动机是“应该”时……
You know, I, I speak to people sometimes that are like, "Yeah, I really wanna, I really wanna get a first class in my degree." I'm like, "Okay, why?" They're like, "Well, you know, my parents have worked so hard to get me into this university because I'm studying abroad, and, you know, I feel like I owe it to them to, like, get a good grade." Okay, like, but that's kind of a should.
你知道吗，我有时和别人聊天，他们会说：“是啊，我真的很想，真的很想拿到一等学位。”我就会问：“哦？为什么呢？”他们会说：“嗯，你知道，我爸妈为了让我来这所大学费了多大劲，我又是出国留学，所以，你懂的，我觉得我欠他们的，得考个好成绩才行。”好吧，但这其实就是一种“应该”。
You don't actually want to do that thing.
你并不是真的想做那件事。
You don't actually care about it personally.
你自己其实并不在乎。
You are should-ing yourself into wanting to care about it because you wanna make your parents proud.
你只是在用“应该”这个念头强迫自己在乎这件事，因为你想让父母为你骄傲。
And for some people, that motivation, that like, "Man, I really wanna make my parents proud, " that motivation is not actually a should.
但对有些人来说，“天啊，我真的想让爸妈骄傲”这种动力，其实并不是“应该”。
It's like, "Man, I, I, I have this deep, intrinsic desire to make my parents proud; therefore, of course, I'm gonna do the thing." Those people are not the ones who are ambitious but lazy.
它更像是：“天啊，我内心深处有一种强烈的渴望，想让我的父母骄傲；所以，我当然会去做这件事。”这些人就不是那种空有野心却很懒惰的人。
They're the ones who are ambitious and actually doing the thing because the compelling nature of the motivation to make their parents proud or to make society proud or to tick the boxes or whatever the thing might be, is so strong that it's, it's pulling them towards the result.
他们是那种既有野心又会付诸行动的人，因为让父母骄傲、让社会认可、或完成任务清单等动机的驱动力非常强大，会推着他们去达成结果。
But in your case, if you're watching this video, I suspect should motivation is not that helpful.
但对正在看这个视频的你来说，我猜，“应该”式动力可能没那么管用。
For me, should motivation has never been that helpful in my life.
对我来说，“应该”式动力在我的人生中从来就没什么用。
Whenever something is a should, "I really should work out, I really should go to the gym, I really should care more about this exam result, I really should ... " dot, dot, dot, ah, that is when we get into that territory of, like, having a goal but not having the motivation or the drive to actually follow through on it.
每当一件事变成了“应该”，比如“我真的应该去健身了，我真的应该去健身房，我真的应该更在乎这次考试成绩，我真的应该……”等等，这时我们就陷入了那种有目标，却没有动力或毅力去坚持下去的困境。
So what we're really trying to get at is why.
所以我们真正要探究的是那个“为什么”。
What the hell is the actual core want behind the thing that you think that you want?
在你自以为想要的东西背后，你内心深处真正渴望的到底是什么？
Why?
为什么？
Why does it matter to you?
它为什么对你如此重要？
And the other thing, the other thing about this is that there's k- there's sort of two types of reasons.
另外，关于这件事，理由大概有两种。
There's logical reasons, and then there are emotional reasons.
一种是逻辑上的理由，另一种是情感上的理由。
And emotional reasons beat logical reasons every day of the week.
而情感上的理由总是能完胜逻辑上的理由，屡试不爽。
A lot of us can come up with logical reasons.
我们很多人都能想出逻辑上的理由。
"I really should get a first-class degree because that will increase my chances of getting a job, and that will increase my chances of being secure and being happy, " or whatever.
“我真的应该拿个一等学位，因为这能增加我找到工作的机会，从而让我更有保障、更幸福”之类的。
And that's like a train of logic.
这就像一串逻辑链条。
It's a train of logic that also doesn't actually work because, you know, you know, the social contract of society is sort of broken these days, where you can get a totally good degree and get totally good grades and get a good degree and still not have a job.
但这串逻辑链条其实也行不通，因为，呃，你知道，如今社会的社会契约差不多已经崩坏了，你完全可以拿个好学位，考出好成绩，但毕业了照样找不到工作。
So, like, what's a phrase when, you know, it's sort of like, uh, dissonance?
所以，呃，这叫什么来着？就是那种，呃，认知失调？
Yeah, where sort of one part of you is telling yourself that, like, this is logically coherent, and another part's like, "No, but it's kind of bullshit because AI and stuff." But, like, even if it were true, convincing yourself to want something through logic ... is unlikely to succeed.
对，就是你的一部分告诉自己，这在逻辑上是说得通的，而另一部分却觉得：“不，这纯属扯淡，因为有人工智能之类的东西存在。”但是，就算这是真的，通过逻辑来说服自己想要某样东西……也很难成功。
Whereas if you can convince yourself on an emotional level that you actually care about the thing, if there is a, if there's a compelling enough emotional drive behind the thing, that is where motivation becomes a lot more sticky compared to just a chain of logic.
反之，如果你能在情感层面上说服自己，让你真的在乎那件事，如果那件事背后有足够强大的情感驱动力，那时的动力就会比单纯的逻辑链条牢固得多。
Now, obviously, when it comes to things like starting your own business, you're gonna wanna know how to use AI tools, because AI, as you know, is, like, changing the world, and we, as entrepreneurs, we really don't wanna get left behind.
当然了，说到创业这种事，你肯定想知道怎么用人工智能工具，因为你也知道，人工智能正在改变世界，而我们作为创业者，真的不想被时代抛下。
Now, there's all sorts of stuff in the world of AI, and every single week there's, like, new models being released and new news coming out.
现在，人工智能领域可谓日新月异，每周都有新模型发布、新资讯涌现。
And that's where it's actually really helpful to have a foundational grounding in how AI actually works, which is where the sponsor of this video, Brilliant, comes in.
这时候，要是能对人工智能的运作原理有个扎实的基础了解，就会特别有帮助。而这，就要说到我们本期视频的赞助商——Brilliant 了。
Brilliant is a fantastic online education platform that has interactive courses around maths and computer science.
Brilliant 是一个非常棒的在线教育平台，上面有关于数学和计算机科学的互动课程。
I've been using them since like 2019.
我从 2019 年左右就一直在用它了。
It's absolutely amazing.
真的特别棒。
I've learned about crypto from Brilliant, I've learned about AI from Brilliant, I've learned about the fundamentals of programming in Python and algorithms from Brilliant.
我是通过 Brilliant 学会了加密货币、人工智能，还有 Python 编程和算法的基础知识。
And what's absolutely brilliant about Brilliant is that, uh, they really focus on problem-solving rather than just, like, didactic learning.
Brilliant 最厉害的地方就在于，它关注的是解决问题，而不光是那种死板的填鸭式教学。
So yes, they're gonna give you content and, like, to watch or read to help you understand the concept, but then they make you solve a problem that involves using that concept, and that just makes the learning environment way more fun, way more interactive.
他们当然会给你一些内容，视频也好，阅读材料也好，帮你理解核心概念。可更关键的是，他们会让你用刚学到的知识去解题，这样学习起来不仅有趣，还特别有参与感。
And there's also a bunch of evidence in the world of, like, education theory to support the idea that instead of just learning stuff, when you are learning stuff and also doing stuff, that makes you far more likely to retain the information and to actually understand what's going on.
而且在教育理论圈里早就有大量证据支持这样的做法——光学不练没用，只有学着、做着，你才能真正记住知识、把道理吃透。
You can try Brilliant completely for free for thirty days by heading over to brilliant.org/aliabdaal, or clicking the link in the video description, or scanning the QR code that is hopefully currently on screen.
你可以直接到 brilliant.org/aliabdaal 免费试用 Brilliant 三十天，或者点下方视频简介里的链接，或者扫一扫屏幕上正在显示的二维码都行。
And if you like it, then that link will also give you twenty percent off the annual premium subscription.
如果你觉得不错，用这个链接还可以享受年度高级会员八折优惠。
So thank you so much, Brilliant, for sponsoring this video, and let's get back to it.
非常感谢 Brilliant 对本期视频的支持，下面我们继续话题。
For example, for me, a major motivation back when I was, uh, a medical student and then working as a doctor, a major motivation for wanting my own lifestyle business and wanting financial freedom was because I saw ...
举个例子吧，对我来说，我当年还在读医学院，后来成为医生时，特别渴望拥有自己的 Lifestyle Business、实现财务自由，最大的动力就是——
Every single day, I saw doctors who were absolutely miserable in their career, who were like ten years older than me, and I could see it with my eyes, and I could feel like their, their, like, sense of, ugh, just almost like not wanting to be there.
每天都能看到那些比我年长十来岁的医生，他们对自己的工作压根儿不开心。这种状态我完全能看出来，甚至能感受到那种"哎"——真的就是不愿意待在那儿的感觉。
And they're having to drag themselves out of bed and, like, doing another night shift when they're in their forties or fifties, and they want- they really just wanna be home with their kids, but they're doing a night shift at work.
每天早上都是硬把自己拖下床，四五十岁还得夜班，明明最想的其实就是回家陪家人，结果还得熬夜上班。
There were some doctors that frickin' loved it, but I saw quite a lot of doctors that, like, seemed to have that, like, "Ugh, " like they've, they've got this enormous weight on their shoulders.
当然，也有少数医生是真的挺喜欢这份工作的，可我更多看到的，是那种“唉”——就好像肩上扛着一座大山似的，活得很压抑。
And it's almost like I can't even put it into words because it was just a feeling, right?
这种感觉甚至没法用语言完整表达，就纯粹是一种特别明显的氛围。
It was a feeling that was just really f**king obvious when I was in that environment every single day.
我每天都置身那样的环境，在那种氛围下，这种感受特别直观、特别明显。
And so seeing that feeling and feeling that feeling of these other people that I respected and looked up to, kinda hating their jobs, made me realize, "Wait a minute, I really want to become financially free so that if I do medicine, if I continue doing medicine, it's because I want to, rather than because I have to." A lot of these guys wished that they could leave medicine or at least go part-time, but they just did not have the money.
所以，当我看到、感受到这些我很敬重的人却对自己的工作心生厌倦时，我突然意识到：等等，我真的很想变得财务自由，这样哪怕继续做医生，至少是出于我自己的意愿，而不是被迫。他们当中好多人其实特别希望能脱离医疗行业，哪怕只做兼职都行，可无奈就是没钱。
And so I was like: Great, I need to make the money.
所以我当时心想：那我得赶紧挣钱啊。
That was a strong, emotionally compelling reason for me to actually do the thing.
正是这种强烈、情感驱动的理由，让我真正下定决心迈出这一步。
Whereas if I didn't have that reason, then ... and I thought, "Oh, I probably should start a business someday.
如果没有这样的理由，那我大概就只会想“也许我以后应该创业”这种念头。
I probably should become financially free because, like, I don't know, in the future, maybe it'll help, " or like, then, ah, it's just, it's just a lot harder to get yourself to do something unless there is a strong emotionally compelling reason or reasons behind why you actually want the thing in the first place.
大概也会觉得“嗯，是不是该财务自由一下，说不定以后有用吧”，这样你总会拖着、下不了决心。只有当内心真的被某种强烈的情绪推动，你才可能真正付诸行动。
So let's assume you have done step one, and you have actually clarified the thing that you want.
假设你已经完成了第一步——已经明确自己到底想要什么。
The next thing we wanna do is we wanna identify the blockers to the thing.
接下来我们要做的，就是找出阻碍你实现目标的障碍有哪些。
Now, this is where it's like, okay, you know that you really want the thing.
到这一步，假如你已经很清楚自己到底想要什么。
Like, you know, a lot of people I speak to really want to become financially free, and so it's like: Okay, cool, I really wanna have a lifestyle business that makes me five hundred thousand a year in profit.
比如，我遇到的很多人都说想实现财务自由——“行，我就是想做个 Lifestyle Business，一年赚个五十万利润”。
Okay, great!
好，这想法太棒了！
That's fine.
完全没问题。
Those are the sorts of people we have in our Lifestyle Business Academy, which is like my online business school.
我们 Lifestyle Business Academy 里，就是聚集了这样一群人，本质上算是我的在线商学院。
More details down below if you wanna check it out.
想了解更多信息，可以看下方简介。
What else?
还有什么呢？
You've clarified the goal, and you've got a clear sense of, like, the reasons why you want the thing.
你现在目标明确，也知道自己想要它的原因。
The next thing we need to do is identify the blockers.
下一步就是，要搞清楚到底有什么障碍在拦着你。
Like, why aren't you already there?
比如说，你为什么现在还没实现目标？
What is stopping you from having already achieved the thing?
究竟是什么让你到现在还没达成心里的那个目标？
Now, this is where pe- people often miss this step, and they think, "Okay, I really wanna start my own business, therefore, I'm gonna discipline myself. I'm ju- I, I ju- I just need more discipline." And discipline is fine in small doses.
很多人其实会忽略这一步，他们总觉得“我想创业，那我现在要逼自己自律点，嗯，我就是还不够自律”。自律当然是好事，但别把它当成唯一的驱动力。
Discipline is fine for, like, once you have a goal and you have a plan, then yes, sometimes you're not gonna feel like doing the thing, so you push yourself a little bit.
真正需要自律的，是当你有了明确目标和具体计划，偶尔没动力的时候，靠自律把自己推动起来。
You use discipline to get yourself to get started.
自律可以帮你迈出第一步。
But generally, if you're enjoying the process, as I talk about in my book, Feel Good Productivity, if you're enjoying the process and working towards a goal you actually care about, then you stop needing to rely on discipline all the time.
但其实如果你喜欢这个过程，就像我在《愉悦高效能》里讲的那样，目标对你来说真的有吸引力，那自律就不会是你坚持下去的全部理由了。
But before we get there, we need to identify why are we not already there?
不过在这之前，我们必须先弄清楚，为什么现在还没实现目标？
What are actually the blockers that are stopping you?
真正拦着你的，到底是哪些障碍？
Now, there are broadly three categories of blockers.
大概来说，阻碍分三类。
There are blockers that are not in your control, there are blockers that are in your control, and there are blockers that are somewhat in your control.
一种是不受你控制的障碍，一种是你完全能掌控的障碍，还有一种是你部分能左右的障碍。
This is the sort of the, the trichotomy of control.
也就是权责三分法。
So why do I not yet have that million-dollar lifestyle business that I've, I've been dreaming of?
比如说，我为什么还没有自己梦想的、年入百万的 Lifestyle Business？
Well, I don't have the right business idea.
很简单，因为我还没有一个合适的创业点子。
So that's a blocker that's in ... under my control, right?
那这其实就是属于我能自己解决的障碍，对吧？
It's under my control to come up with the right business idea.
想出一个合适的创业点子，这事儿我说了算。
Of course, there's gonna be stuff I have to do.
当然了，肯定有我得做的事。
I might not know how to come up with the right business idea, but the how is very solvable, right?
可能我不知道怎么才能想出好的创业点子，但“怎么做”这个问题是很好解决的，对吧？
These days, you just ask ChatGPT or Claude, "Hey, I'm working towards the goal of a million-dollar lifestyle business, um, but I don't have any ideas. Can you help me come up with the idea?" Right?
现在这个年代，你直接问 ChatGPT 或者 Claude 就行：“嘿，我正努力打造一个百万美元级的生活方式事业，嗯，但我没什么好点子，你能帮我想想吗？”对吧？
Easy enough, right?
这不挺简单的嘛？
Th- th- this is, this is under your control.
这…这…这是你能掌控的。
Something that's not under your control is government policy.
而你控制不了的，就是政府政策。
So if you're like, "Man, the reason I don't have my five hundred thousand dollar lifestyle business is because the government sucks, and they're not doing the things that they're supposed to be doing." It's like, okay, that may be true, and it's also probably not under your control unless you happen to work in the government or some — or your dad happens to be the prime minister, and even then, it's still probably not in your control.
所以，如果你会想：“哎，我之所以还没做成那年入五十万美元的生活方式事业，就是因为政府太烂了，该做的事儿都没做。”这就好比说，嗯，这话可能没错，但这也大概率不是你能控制的，除非你恰好在政府工作，或者……或者你爸正好是总理，但就算那样，这事儿可能你还是说了不算。
Then you have things that are somewhat under your control.
此外，还有些事你能部分掌控。
So, for example, I don't know how I would find customers.
比如，我不知道怎么找客户。
Finding a customer for a business is actually, uh, it's, it's a two-way, it's a two-way street, right?
给自己的生意找客户，其实，呃，这是个双向奔赴的过程，对吧？
In order for you to make money, someone else has to give it to you, and so it's not fully under your control that there will be people out there who want your thing.
你想赚钱，就得有别人愿意把钱给你，所以，外面会不会有人想要你的东西，这事儿不完全由你说了算。
It's somewhat under your control.
你只能部分掌控。
You can create content, you can do outreach, you can run ads.
你可以创作内容，可以主动联系，可以投放广告。
There's a lot of things you can do, but ultimately, someone else has to give you money, and so that's sort of under their control.
你能做的事情有很多，但归根结底，得有别人愿意给你钱才行，所以主动权某种程度上在他们手里。
And so this would be finding customers.
所以，找到客户就属于这种情况。
And this is just a very simple example, but you essentially identify, like: Okay, cool.
这只是一个很简单的例子，但你核心要做的就是理清思路，就像这样：好了，清楚了。
I really do care about this goal.
我真的很在乎这个目标。
What are all the reasons I'm not there yet?
我还没实现目标的原因都有哪些？
And you'll identify reasons that are not under your control, and then you'll identify the reasons in these three different buckets.
然后你就会找出那些你无法控制的因素，再把所有因素归入这三个不同的类别。
And my hot take on this is, we wanna start- ... by looking at the reasons that are not under your control.
我对此有个大胆的看法，就是我们应该先……先从那些我们无法控制的原因看起。
So, government policy is not under your control.
比如政府政策，你控制不了。
The amount of money you earn in benefits is not under your control.
你能领到多少福利金，你也控制不了。
The weather is not under your control.
天气，你控制不了。
Um, whether or not you have a physical disability is not under your control.
嗯，你是否有身体残疾，这也由不得你。
There are lots and lots of things that might stop you from achieving the goal that are not under your control.
可能会阻碍你实现目标的，有很多你无法控制的因素。
You can't do anything about them.
你对它们无能为力。
Now, in that world, the question I would be asking is, given all of these factors that I can't do anything about, should I still have that goal?
那么，在那种情况下，我会问自己的问题是：既然有这么多我无能为力的因素存在，我还有必要坚持这个目标吗？
Is the goal reasonable?
这个目标还合理吗？
For example, I would say I might have the goal to play in the NBA, in the National Basketball Association of America, but I'm five foot six or five foot three, or four foot nine.
举个例子，我的目标可能是去 NBA 打球，也就是美国国家篮球协会，但我的身高只有一米七、一米六，甚至一米四五。
My height at that moment is not under my control.
而身高这东西，是我控制不了的。
I cannot do anything about my height.
我对自己的身高无能为力。
So then I'm like, all right, cool.
所以当时我就会想，行吧，好吧。
What does that do to my chances of playing in the NBA?
这对我进 NBA 的机会有什么影响？
Well, if I'm four foot nine, I basically have zero chance of getting into the NBA.
嗯，如果我身高只有一米四五，我进 NBA 的机会基本上就是零。
It's probably not gonna happen, right?
这事儿基本不可能发生，对吧？
And so I'm signing up for a very difficult life if I'm trying to achieve a goal where there is a systemic factor that's not under my control, that I cannot do anything about, that will stop me from achieving that goal.
所以，如果我追求的目标，本身就存在一个我无法控制、无能为力，且会阻碍我成功的系统性因素，那我无异于在自讨苦吃。
Now, in that context, it's probably sensible to abandon the goal, right?
那么，在这种情况下，放弃这个目标可能才是明智之举，对吧？
Because generally ... So if you imagine you have a goal, right, and then you have certain actions.
因为通常……你想想，你有一个目标，对吧，然后你会采取某些行动。
Now, when those-- when the actions you take are increasing, uh, the probability that you're gonna achieve your goal, this is all in alignment, and everything feels good.
那么，当你采取的行动，能够，呃，增加你实现目标的可能性时，一切就都顺了，感觉特别好。
When you're playing a video game or something, and you know that, like, every time you hit the boss, you're, like, making progression, like, you're, you're chipping at the boss's health each time, you're getting better at learning the moves in the Elden Ring fight or whatever the thing might be.
就像你玩电子游戏什么的，你知道，你每次攻击 boss，都在取得进展，就是，你每次都在消耗 boss 的血量，你越来越熟悉《艾尔登法环》里 Boss 的招式，或者别的什么游戏也一样。
Like, you, you can feel the progress that the actions you are taking are actually helping you get closer to the goal, then that feels very good, and life is good.
就是，你能感觉到你采取的行动确实在帮你离目标越来越近，那种感觉就非常棒，生活也变得美好了。
And actually, ultimately, whether or not you achieve the goal is somewhat irrelevant because you'll have enjoyed the journey, because we, as humans, enjoy making progress towards stuff.
而且说到底，你最终是否实现目标，在某种程度上已经不那么重要了，因为你已经享受了整个过程，因为我们人类，就是很享受朝着目标不断前进的感觉。
But if there is a systemic blocker in place, like, for example, your height, and now you're taking actions, right?
但如果有个系统性的障碍，比如你的身高，而你还在为此努力，对吧？
But you're like coming up against the brick wall of the fact that you're just too damn short to play in the NBA, this will feel very, very, very demotivating, and generally, people don't like that.
但你就像一头撞在了南墙上，因为你实在太矮了，根本打不了 NBA。这会让人感觉特别、特别、特别挫败，而一般人可受不了这种感觉。
So in that context, I would say, you know, some people would say, "Hey, man, just follow your dreams. Just manifest it hard enough. You know, Steph Curry's kinda short, and like, that proves that it's possible." I'm like, "Okay, but Steph Curry is also one out of a zillion, and you're probably not Steph Curry, right? And he's also not that short." So like, you know, I would say in that context, it's worth just like deleting the goal and doing something else instead, because otherwise we're signing up for a lifetime of misery.
所以在这种情况下，有些人就会说：“嘿，哥们儿，勇敢追梦吧。只要信念够强，梦想就能成真。你看，斯蒂芬·库里不也挺矮的吗？这就证明凡事皆有可能。”我就会说：“好吧，但斯蒂芬·库里也是凤毛麟角，你很可能不是斯蒂芬·库里，对吧？再说他也没那么矮。”所以，要我说，这种情况下，还不如干脆放弃这个目标，去做点别的，否则这辈子就得活受罪了。
So that's if there is truly a systemic obstacle that is not under your control, that is truly stopping you from getting there, in which case, we change the goal.
所以，如果真有一个你无法控制的系统性障碍，死死地拦住你的去路，那我们就该换个目标了。
But for the most part, for the people that I speak to, actually, a lot of the factors that are blocking them from doing the thing are actually under their control.
但对我接触的大多数人来说，很多阻碍他们前进的因素，其实恰恰在他们自己的掌控之中。
And so the trick here is you just ignore the ones that are not under your control.
所以这里的诀窍就是，直接忽略那些你无法控制的因素。
There is a phrase from Jocko's book, amazing, amazing book, Discipline Equals Freedom, which is "ignore and outperform." A blocker is, I'm really worried about what people will think of me if I start posting content on LinkedIn.
乔科的《纪律就是自由》这本书里有句话——那本书超赞的——叫做“忽略并超越”。比如说，一个障碍就是：“要是我开始在领英上发内容，我好担心别人会怎么看我啊。”
Is that under your control?
这是你能控制的吗？
Is what other people think of you under your control?
别人怎么看你，是你说了算的吗？
Not really.
不太算。
Maybe somewhat, but really, but, but not really.
也许能影响一点，但说实话，你真控制不了。
So in that context, you ignore and outperform.
所以在这种情况下，你就得“忽略并超越”。
Just ignore the bo- the, the fact that that obstacle is there, and you work through it, and you outperform it.
直接无视这个障碍的存在，埋头做事，最终超越它。
Unless it's literally like a thing that's gonna stop you from, you know, like being four foot nine and playing in the NBA, which is probably not that for your particular goal, you just ignore and outperform.
除非那是个绝对的硬伤，你知道吧，就像身高一米四五还想打 NBA 一样——但你的目标很可能没到那份上——你就直接忽略并超越它。
You ignore the category of blockers that are not under your control.
你要忽略的，是那一类你无法控制的障碍。
This is difficult for people to do.
但这一点，很多人都很难做到。
It's so easy for people to just blame stuff that, that, that is outside of their control, right?
人太容易把锅甩给自己控制不了的事情了，对吧？
It's so easy for you to think that, like, "Oh, man, the reason I haven't started my first business is because ... the economy, or the environment, or the weather, or the government, " or insert whatever other thing you want to blame that's outside of your control.
你很容易就会这么想：“天啊，我之所以还没创业，都是因为……经济不好、大环境不行、天气不好，或者政府政策”，反正就是把锅甩给任何你控制不了的外部因素。
It's too easy to do that, and it's also not very helpful.
这么做太容易了，但也没什么用。
When you do that, those are the people that end up having lots of goals and then never actually taking action because they are focusing on systemic blockers that are outside of their control.
一旦你这么想，你就会变成那种人：定下一大堆目标，却从不行动，因为他们满脑子都是自己无法控制的系统性障碍。
So we basically just ignore those things.
所以，我们干脆忽略这些事。
Great.
很好。
Now we have blockers that are within our control, and then once we have identified those blockers, we just make a plan to get rid of the blockers.
好了，现在我们只关注自己能控制的障碍。一旦找出这些障碍，我们只需制定计划，将它们逐一清除。
It's really not that hard.
真的没那么难。
I'm like, "Okay, I don't have any business ideas." Okay, have I tried asking ChatGPT?
比如说，“好吧，我没什么创业点子。”好吧，那我问过 ChatGPT 了吗？
Probably not.
很可能没有。
I don't know how to find customers.
我不知道怎么找客户。
Okay, have I watched YouTube videos about it?
好吧，那我看过相关的油管视频吗？
Have I read Alex Hormozi's book, One Hundred Million Dollar Leads, which is literally a book about how to find customers?
我读过亚历克斯·霍尔莫齐那本《一亿美元线索》吗？那可是一本专门教人怎么找客户的书。
Like, have I done the sensible things that would help remove this particular thing as a blocker?
说白了，我有没有做过那些显而易见能帮我扫除障碍的事情？
And this is one of the key, the key things that you learn as an entrepreneur when you're building a business, that there are always blockers, right?
这也是所有创业者在创业过程中学到的关键一课：障碍永远存在，对吧？
Like, I want to grow our business to ten million dollars a year in revenue.
比如，我希望我们的业务年收入能增长到一千万美元。
There are certain blockers that are getting in our way as to why we're not already there.
之所以我们还没达到这个目标，就是因为有一些障碍挡在路上。
One of those blockers is that we didn't have an expensive enough product to sell.
其中一个障碍是，我们没有一个足够贵的产品来卖。
Another blocker is that we didn't have enough customers.
另一个障碍是，我们的客户不够多。
But like, all of these are solvable problems, right?
但这些都是可以解决的问题，对吧？
They're not completely outside of my control.
它们并非完全不受我控制。
They're either fully in my control or somewhat within my control, and as long as someone else has figured out the solution to that problem, that means a solution exists, and now it's just a job of me to be an investigator.
这些问题，我要么能完全控制，要么至少能部分控制。而且，只要有人已经解决了同样的问题，就说明解决方案是存在的。我现在要做的，就是像侦探一样去把它找出来。
This is like a, a magnifying glass.
就像拿着放大镜一样。
I'm gonna be an investigator, and I'm gonna find the answer to that particular problem.
我要当一名侦探，找出那个特定问题的答案。
And generally, I find the people that are ... the people that end up becoming the productivity masters are the ones who are able to take action to basically identify and remove blockers.
总的来说我发现，那些最终成为效率大师的人，都是善于发现并清除障碍的行动派。
The best CEOs, the people in businesses who get paid insane amounts of money, are very good at simply identifying and removing blockers.
顶尖的 CEO，那些商界精英之所以能拿到天价薪酬，就是因为他们极其擅长一件事：识别并扫除障碍。
The people that become productivity masters, who are ambitious and also take action to achieve their goals, the people I know who are financially free, who are living dream lives, where they've got financial freedom, time freedom, creative freedom, a lot of their core skill set is in identifying and removing blockers.
无论是效率大师，还是那些有雄心壮志并为之奋斗的人，又或是我认识的那些实现了财务自由、过着理想生活的人——他们拥有财务自由、时间自由和创作自由，而这些成就，很大程度上都源于一项核心技能：识别并扫除障碍。
And what I find from the people that have lots of goals and don't take any action towards getting them, the people who are dreamers, the people who are ambitious but undisciplined- The people who are ambitious but lazy is that it's very easy to have a goal, it's very easy to have a vision, but the hard part is in identifying and removing blockers.
我发现，那些目标一大堆却从不行动的人，那些空想家，那些有野心却不自律——有野心却又懒惰的人，通病就在于：定个目标、想个愿景都很容易，但难就难在识别并扫除障碍。
And if you think of it as, okay, what are the blockers?
所以，你可以这样想：好，障碍到底是什么？
And then, how do I identify and remove them?
然后，我该如何识别并扫除它们？
I find that for me, that is a really, really helpful way of like tangibly improving my chances of achieving a particular goal.
我发现，这个方法对我特别管用，它能实实在在地提高我实现特定目标的几率。
And then finally, step number three is once you have identified the blocker and you have identified how to remove it, it will usually require something called work ...
最后是第三步：一旦你找出了障碍和扫除它的方法，通常就需要一样东西，那就是——“执行”。
To sit down and do.
你得坐下来动手去做。
It takes work to sit down and come up with a business idea for your lifestyle business.
为你的“生活方式型事业”构思商业点子，需要下功夫。
It takes work to figure out how to find customers for your thing.
琢磨怎么给产品找客户，需要下功夫。
It takes work to complete your PhD dissertation or whatever.
完成博士论文这类事，同样需要下功夫。
Everything worth doing requires some work.
所有值得做的事，都需要付出努力。
And then we get into the thing of like, okay, but like, what are all the blockers that are stopping you from doing the work?
接着问题就来了：好吧，那到底是什么障碍让你没法开干呢？
And there's lots of them, but the single biggest one for most people that I speak to and coach through this process is time.
障碍有很多，但对我交流和指导过的大多数人来说，最大的一个就是时间。
I'm just busy, man.
“我就是太忙了，哥们儿。”
I've got other things going on.
“我手上还有别的事儿呢。”
I've got a job, I've got kids, got family, got a mortgage to pay, et cetera, et cetera.
“又要上班，又要带娃，还要养家、还房贷，等等。”
By the time I get home from work, I don't have any energy, et cetera, et cetera.
“等我下班回到家，早就累趴了，诸如此类。”
There's all sorts of problems that come up, all sorts of blockers.
各种各样的问题和障碍都会冒出来。
Ag- again, it's a case of identifying and removing blockers.
再说一遍，这事儿的本质还是识别并扫除障碍。
But the key one that I found for most people is that ... and the simplest hack is literally just you, you pick your goal, right?
但我发现，对大多数人而言，最关键的一点，或者说最简单的诀窍，真的就是你先选定目标，对吧？
Let's say in this context, it's like my side hustle business or my side hustle lifestyle business.
比如，我们就拿“搞副业”或者说“开创生活方式型副业”作为目标。
That's sort of like your goal, right?
这就算是你的目标了，对吧？
And then the next thing that you do is you basically just block time in calendar every week.
接下来要做的其实很简单：每周在日历上把时间定下来。
Not that hard.
这不难。
It's not that hard to stick a few time blocks in your calendar every single week for you to work on that particular goal.
每周在日历上为这个特定目标专门留出几个时间段，真没那么难。
This is literally what we do for students in our Lifestyle Business Academy.
在我们的 Lifestyle Business Academy，我们就是这么带学生的。
Every single week, we have a form that they have to fill in, and that form asks them, "How many hours do you intend to work on your business this week?" And they put a number.
每周，我们会发给他们一张表格填写，上面会问：“这周你打算为自己的事业投入多少小时？”他们填上一个数字。
And then the next question is, "Great, please block those hours in your calendar and send us a screenshot." And then everyone's like, "Ah!" And we force them, force like, you know, we strongly encourage them to block the time out in their calendar, and they send a screenshot to us because it's kind of like an accountability system, as an accountability mechanism.
下一个问题是：“很好，请在日历上锁定这些时间，然后截图发给我们。”然后所有人都傻眼了：“啊？！”我们会“强迫”他们——好吧，说是“强烈鼓励”更恰当——在日历上把时间空出来，然后截图发给我们，这其实是一种监督机制。
And by Jove, like the amount of students we have that are like, "Man, ju-just sticking the thing in my calendar has been absolutely game-changing." We've had people who, in the first month, have made thousands of dollars in sales.
天呐，我们有超多学生反馈说：“哥们儿，光是把这事儿写进日历，就带来了翻天覆地的变化。”我们有学生头一个月就做出了几千美元的销售额。
They sh- they stuck the thing in their calendar, and it's simple-ass stuff that they could have done if even if they weren't in our program.
他们只是把任务安排进了日历里。这些都是些极其简单的事，就算不参加我们的项目，他们自己也能做到。
But there's something about paying money to be part of an online business school and having a coach and having accountability, who's literally just asking you to stick the fucking time block in your calendar every single week, that makes people do the work.
但花钱上个线上商学院，有教练带着，有机制监督着——尤其是教练每周就让你他*的把时间定在日历上——这事儿本身就有种魔力，能逼着人去行动。
There are all sorts of other factors, right?
当然，还有各种其他因素，对吧？
Energy levels and distraction levels and focus levels, and like, whether the kids knock on, knock on the door at a given time.
比如精力、干扰、专注度，还有孩子会不会在关键时刻来敲门。
But the most basic-ass version of this is just making the time in the first place.
但最根本的一条，就是首先你得有时间。
One of my coaches, Eric, when back when I was working on my book, Feel Good Productivity, I had a goal of write the book, and the action I needed to take was spend, uh, like, fifteen hours a week on writing, writing the book.
我的教练之一，埃里克，就是个例子。当年我在写《愉悦高效能》这本书时，定下的目标是写完它，而要采取的行动就是每周花十五个小时写作。
And in my CEO coaching sessions with Eric, he would literally ask me to bring up my calendar and show him where I was blocking the time out to work on my book.
在和埃里克进行 CEO 教练沟通时，他每次都会让我打开日历，给他看我把写书的时间安排在了哪里。
And when you do that, there's just no excuses, right?
一旦你这么做了，就再也没有借口了，对吧？
Because you create the container of time for the thing to happen.
因为你已经为这件事框定好了执行时间。
And then when the container of time comes around, whether or, whether or not I sit down to focus or get distracted or like block apps and stuff, all of that then, again, identifying and removing blockers.
然后，等到了这段专属时间，我到底是真的坐下来专心做事，还是会分心，或者是否需要屏蔽手机应用等等——所有这些，又回到了识别并扫除障碍这个话题上。
If I realize, man, I get distracted from my phone every time I sit down to write, I just stick my phone in a different room or stick it on Do Not Disturb or block the apps.
如果我发现，天呐，每次一坐下写作，手机总让我分心，那我就把手机扔到另一个房间，或者开免打扰，或者把那些 App 给屏蔽掉。
Like, those are solvable problems.
其实，这些问题都是可以解决的。
But the first thing we have to do is make the time in the calendar to actually do the thing.
但我们首先要做的，就是在日程表里安排出时间，真正地着手去做。
What I find with people who are ambitious but lazy, people who are ambitious but undisciplined, if you look at their calendar, you do not see the time blocks that have been blocked out for the thing that they supposedly care about.
我发现，那些空有野心却懒惰、缺乏自律的人，你去翻翻他们的日程表，根本找不到为他们口中那些重要事情预留出来的时间段。
One of my former team members and friends, Tin Tin, he cared about growing his YouTube channel, and so every Monday and Tuesday evening from six to nine PM after work, he blocked out to work on his YouTube channel.
我以前的团队成员兼朋友丁丁，一心想把自己的油管频道做起来，所以每周一和周二下班后，从晚上六点到九点，他都会把这段时间空出来专心做频道。
It didn't really matter what he was doing, whether he was filming or writing or editing, or whatever the thing was.
他具体在做什么其实不重要，不管是在拍视频、写稿子、做剪辑，还是别的什么事。
But there were six hours in his week that were blocked out every single week to work on the YouTube channel, and Tin Tin was able to work on his YouTube channel and now has a business where he's making a quarter of a million a year teaching people how to do YouTube.
但关键是，他每周都会雷打不动地空出六个小时来运营油管频道。丁丁就这样坚持了下来，现在他已经有了自己的事业，通过教别人做油管，一年能赚二十五万美元。
It's great.
真的很了不起。
But if he hadn't had that time blocked, the Monday and Tuesday evening, where it's like the calendar block reflected his priority, if he hadn't had that blocked, nothing would have happened, and he would have still been, I don't know, working in his management consulting job or like maybe still even working for me, um, but not having his own business.
但如果他当初没有预留出那段时间，也就是周一和周二晚上那段能体现他人生重心的日程，那这一切都不会发生。他可能现在还在做着管理咨询，或者甚至还在为我工作，但绝不会拥有自己的事业。
So, Ali, why did you want to hire me?
所以，阿里，你当初为什么想雇我？
I didn't want to hire you.
我压根就不想雇你。
Oh, bro.
不是吧，哥们儿。
The time block method, shoving a block of time in your calendar every single week.
所谓时间块方法，就是每周在你的日程表里硬塞进一个时间段。
Honestly, this is the thing that separates people who do the stuff from the people that don't do the stuff.
老实说，这就是能成事的人和做不成事的人之间的区别。
So right now, if you're at this point in the video, have a look at your calendar.
所以，如果你看到视频的这里，不妨现在就看看你的日程表。
To what extent do you have blocks of time that are dedicated to pursuing the goal that you say you want?
你为自己常挂在嘴边的目标，到底在日程表里预留了多少专用时间？
If not, it's easy enough.
如果没有，那也很简单。
Start blocking time in the calendar for it every week, and you will find that you will make an insane amount of progress compared to when you were just trying to squeeze the time in whenever there's time, because there's never any time.
从现在开始，每周在日程表里为它留出时间。你会发现，和你以前那种总想“有空再做”、见缝插针的状态相比，你的进步会快得惊人。因为“有空”的时间，是永远等不来的。
We're all busy.
我们都很忙。
None of us have time in our lives.
我们生活中谁都没有空闲时间。
The people that actually achieve the goals that they set, set their mind to are the ones who carve out time, who protect the time in their calendar to work on those things and to make them happen.
真正能实现目标的人，都是那些下定决心，主动为目标创造时间的人。他们会在日程表里雷打不动地保护好这段时间，专心做事，直至成功。
And if you are interested in a video that goes deeper into how to find the time, if you're very busy and if you have a lot going on, if you want to find the time for whatever you're doing ...
如果你很忙，事情很多，想知道怎么挤出时间做你想做的事，我这里有一个更深入的视频。
There's a video over here where I introduce you to my one-six-eight hours spreadsheet, and that spreadsheet like will totally help you figure out where your time is going and also be able to carve out time for the stuff that matters to you.
视频里，我介绍了我的“168 小时时间分配表”。这张表能帮你彻底搞清楚时间都花在哪了，并帮你为真正重要的事情留出时间。
So thank you for watching, and I will see you in that video right over there.
感谢你的观看，我们下个视频见。
